I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some major ecommerce websites (Heals, Wickes, Laura Ashley, Tesco, Monsoon, TK Maxx… in fact £1 out of £50 of non-food online transactions in the UK), and having read about their sophisticated merchandising and Software as a Service solutions, I was looking forward to a leap forward from the Lynx Internet £50 a month solution (with £2k – 5k launch costs) I had used on previous ecommerce websites (viners.co.uk, oneida.co.uk).
How wrong was I.
Admittedly LINLEY had not managed their design phase particularly well two years ago, and their relationship with Venda had long been difficult, but I was expected great things from their £5k a month service. Instead, I find the platform extremely basic, and the customer service vastly inferior to the £50 a month solution. Some basics I had assumed would be fundamental in an ecommerce platform (being able to download the product catalogue, make bulk changes then upload; being able to report on which customers ordered which products, add meta keywords & descriptions) are just not possible without significant extra costs.