A tale of two tables

I bought two metal garden tables online last week…

The table from Butlers (dimensions L 75 x B 75 x H 73 cm) arrived all the way from Germany well packed in an appropriately-sized box (dimensions 82 x 82 x 15 cm).

The smaller table from Made in Design (diameter 55cm height 49cm) arrived in such an enormous box I thought there’d been some mistake; inside the outer box (60 cm x 60 cm x 120cm) I eventually found the table in its manufacturers box, surrounded by almost 1kg of corrugated paper tubing.

I may have managed ecommerce websites selling furniture and curtain poles but it doesn’t take this experience to tell me Made in Design could have saved on packaging & fulfilment, even if not on delivery charges too.

Oct 3, 2013 | Posted by in Ecommerce strategy | 0 comments

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