Trends in internet retailing

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy, SEO, Social media

This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]

Add to bread basket…

Posted Leave a commentPosted in Ecommerce blog, Ecommerce design, Ecommerce strategy, Social media

My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the online world with a modern-looking website, in fact two websites for trade and retail customers, and a Facebook page updated several times a week. When I first discovered the site they were actually […]

Is adwords ever “not cost effective”?

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy, SEO

I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for Viners.co.uk where my adwords campaigns generated 50% of sales at […]

Incremental sales, or cannibalising from other channels?

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy

Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales are incremental, or merely cannibalised from existing channels. Gap in the UK has been a notable latecomer to online retailing (along with Primark, H&M, Zara, Claire’s Accessories, Morrisons…). In the US it has […]