CV

I am an ECommerce Manager with 6 years experience in web design, website management and online marketing, and a background in all elements of the marketing and promotional mix.

I combine creativity with strong analytical and technical ability; I am equally confident working with designers and programmers.

I have proven experience of setting up, managing and promoting websites to deliver significant incremental sales.

Marketing & ECommerce Manager, LINLEY – luxury furniture & accessories (May 2010 – present)

Increased online sales on davidlinley.com by over 100% through conversion rate, average order value & traffic improvements

Design and launch of a new website on the Magento platform

Optimisation of previous website using Venda platform

Integration of offline and online customer databases

SEO, PPC, email marketing & online PR

Management of the Ecommerce Assistant

Offline marketing: literature production, direct mail, print advertising

Freelance projects (2009 – present)

Development of a world music blog easternsoul.net

Web design and online marketing consultancy for Computer Precision

SEO, PPC and web design consultancy for WRP Joinery

Development of a new ecommerce website and online marketing strategy for exclusivef1experiences.co.uk

Designed and launched new ecommerce website for nappydelights.com

Design of a new website with online booking facility for Upstairs at the Gatehouse Theatre

Project Managed the final design stage and launch of fultonumbrellas.com (coordination between design agency, Ecommerce supplier Actinic & the client)

Email campaign designs for Southbank Centre

Ecommerce Manager, Oneida International – Viners & Oneida cutlery and cookware (Feb 2007 – Oct 2009)

Designed and launched viners.co.uk, generating £700k annual sales for an initial spend of only £3k

Redesigned and launched oneida.co.uk, achieving 10x increase in conversion rate

Designed and launched the oneidafoodservice.co.uk B2B website

Management of all aspects of design, development and promotion of the websites

• Site design using in-house graphic designer & Evolve Ecommerce software
• Optimization using Google Analytics & usability testing
• Integration of orders and stock levels with back end systems
• Online promotions & merchandising to maximize conversion rate & average order value
• PPC advertising (Google & Yahoo) generating ~50% of sales
• Search engine optimization: achieved top 3 positions for “cutlery” keywords through site design, link-building & online PR
• Set up and management of Affiliates program through Affiliate Window
• Design and broadcast of targeted email campaigns; management & segmentation of 20,000 email database, capture of email addresses

Marketing Manager, Cope & Timmins – Copes window furnishings (Aug 2004 – Dec 2006)

Responsible for all marketing activities, managing a small team and a £200k budget

Developed and launched three new trade and consumer websites (copes.co.uk, curtainpolesdirect.co.uk, olympicblinds.co.uk – no longer trading)

Managed the design, production and distribution of all marketing and product literature, including a 250-page product catalogue and price guides listing over 4000 products

Developed and launched innovative new products and point-of sale solutions

Introduced a new PR strategy, corporate logo and branding

Full CV (PDF)