CV

I am an Ecommerce expert with 5 years experience in web design, website management and online marketing, and a background in all elements of the marketing and promotional mix.
Specialising in small and medium size companies, I have experience of designing and launching B2C and B2B ecommerce websites, and managing and promoting websites cost effectively to generate significant incremental sales.
I combine design and creativity with strong technical and analytical ability. Based in East London, I am available  now for ecommerce and online marketing projects.

Freelance projects (Oct 2009 – present)

Development of a world music blog easternsoul.net

Web design and online marketing consultancy for Computer Precision

SEO, PPC and web design consultancy for WRP Joinery

Development of a new ecommerce website and online marketing strategy for exclusivef1experiences.co.uk

Designed and launched new ecommerce website for nappydelights.com

Design of a new website with online booking facility for Upstairs at the Gatehouse Theatre

Project Managed the final design stage and launch of fultonumbrellas.com (coordination between design agency, Ecommerce supplier Actinic & the client)

Email campaign designs for Southbank Centre

Marketing and Ecommerce Manager, LINLEY (May 2010 – present)

Responsible for all elements of online and offline marketing

Management and development of davidlinley.com, using Venda ecommerce platform

Ecommerce Manager, Oneida International – Viners & Oneida cutlery and cookware (Feb 2007 – Oct 2009)

Designed and launched viners.co.uk, generating £700k annual sales for an initial spend of only £3k

Redesigned and launched oneida.co.uk, achieving 10x increase in conversion rate

Designed and launched the oneidafoodservice.co.uk B2B website

Management of all aspects of design, development and promotion of the websites

• Site design using in-house graphic designer & Evolve Ecommerce software
• Optimization using Google Analytics & usability testing
• Integration of orders and stock levels with back end systems
• Online promotions & merchandising to maximize conversion rate & average order value
• PPC advertising (Google & Yahoo) generating ~50% of sales
• Search engine optimization: achieved top 3 positions for “cutlery” keywords through site design, link-building & online PR
• Set up and management of Affiliates program through Affiliate Window
• Design and broadcast of targeted email campaigns; management & segmentation of 20,000 email database, capture of email addresses

Marketing Manager, Cope & Timmins – Copes window furnishings (Aug 2004 – Dec 2006)

Responsible for all marketing activities, managing a small team and a £200k budget

Developed and launched three new trade and consumer websites (copes.co.uk, curtainpolesdirect.co.uk, olympicblinds.co.uk – no longer trading)

Managed the design, production and distribution of all marketing and product literature, including a 250-page product catalogue and price guides listing over 4000 products

Developed and launched innovative new products and point-of sale solutions

Introduced a new PR strategy, corporate logo and branding

Full CV (PDF)