On Election day… two good examples of creative marketing

Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the second a risque Google adwords ad from Ann Summers linking in with the leaders’ debate last week.

I don’t know if Boden and Ann Summers do their email marketing and PPC management in-house or through an agency; they’re either good examples of creative in-house marketers with a great understanding of the brand and customers, or a very well-managed agency relationship.