I am an Ecommerce specialist with broad experience of web design & development, website management and online marketing, both in-house and as a consultant.
I combine creativity with strong analytical and technical ability; I am equally confident working with designers and programmers. I have proven experience of setting up, managing and promoting websites to deliver significant incremental sales. I’m based in London E1.
Freelance projects
- CRO and design improvements for Shopify websites for various clients (working for Vendlab.com)
- Ecommerce consultancy & development of new WordPress/ Shopify website for spacecraftint.com office furniture; promotion using LinkedIn, Instagram & Mailchimp
- Designed and launched an online shop for minimod.co.uk children’s clothing
- Magento and Google Analytics consultancy for National Theatre Bookshop
- Technical support, marketing and content management for galvanlondon.com (bespoke fashion), bluealmonds.co.uk (luxury childrenswear) and swaineadeneybrigg.com (luxury accessories)
- Designed wallflower.london for a local artist
- Project Managed the final design stage and launch of fultonumbrellas.com
- Development of a new ecommerce website and online marketing strategy for exclusivef1experiences.co.uk
- Development of a world music blog easternsoul.net and Muddoll.com, an interactive online experience promoting a music album
- Web design and online marketing consultancy for Computer Precision
- Email campaign designs for Southbank Centre
- Trustee of Hackney Singers choir, with responsibility for marketing & promotion of concerts (built a new WordPress website; literature design & production, email marketing using Mailchimp, social media and PR)
ECommerce Manager, Furl
Furniture | June 2023 – March 2024, 3 days/week
- Managed the roll-out of new ecommerce platform (Prestashop) which was also used for all offline sales through three London showrooms
- Content, design & UX improvements to maintain sales in a challenging retail environment
- Data analysis & tracking to understand ROI from various traffic channels and agencies
ECommerce Consultant, Floris
Perfumes | Feb 2014 – May 2015, 3 days/week
- Design & launch of a new Magento/ WordPress website
- SEO, PPC, email campaigns (Dotmailer) & UX improvements leading to double digit sales growth
- Integration with Sage; mentoring of customer services team in merchandising & content management; set up of third party sales channels
ECommerce & CRM Manager, LINLEY
Luxury furniture & accessories | May 2010 – Aug 2013, 4 days/ week
- Increased global online sales on davidlinley.com by 200% through conversion rate, average order value & traffic improvements
- Design and launch of a new website on a Magento/ WordPress platform, and optimisation of previous website using Venda platform
- SEO, PPC, online PR, social media, email and direct marketing to 20,000 database
- Management of the Ecommerce Assistant and Customer Services Associate
- Integration of offline and online customer databases
- Developed and implemented acquisition and retention strategies to support multi-channel growth online and in LINLEY’s four London shops
Ecommerce Manager, Oneida International
Viners & Oneida cutlery and cookware | Feb 2007 – Oct 2009
- Designed and launched Viners.co.uk, generating £700k annual sales for an initial spend of £3k
- Redesigned and launched Oneida.co.uk, achieving 10x increase in conversion rate
- Designed and launched the Oneidafoodservice.co.uk B2B website
- PPC advertising generating ~50% of sales; SEO achieved top 3 positions for “cutlery” keywords; Set up and management of Affiliates program through Affiliate Window; Email marketing to 20,000 database
Marketing Manager, Cope & Timmins
Copes window furnishings | Aug 2004 – Dec 2006
- Responsible for all marketing activities, managing a small team and a £200k budget
- Designed, launched and managed three new trade and consumer websites with ecommerce
- Managed the design, production and distribution of all marketing and product literature
- Introduced a new PR strategy, corporate logo and branding
Skills
- Shopify, Magento & WordPress design & development, HTML & CSS
- Online advertising & SEO, email design & marketing, Google analytics, data feeds
- Advanced data management and analysis skills, using Excel and Access
- Photoshop, InDesign and Quark Xpress
- Project management (Agile); line management, team development & mentoring; time management and working independently
- Promotions, multi-channel strategy, database segmentation & targeting, direct mail, copywriting, managing agencies, literature design & production, product management & merchandising