42% of online gift shoppers have abandoned sites that load too slowly

A new study of 1,500 consumers’ experience of shopping for gifts online found that the majority were  continuing to experience ‘virtual’ queues at online shops in the run up to Christmas.

80% of shoppers encountered slow working websites around Christmas and 30% believe that websites perform more slowly in the run-up to the holiday season. An alarming 42% of consumers have abandoned purchases on slow running sites while buying their gifts, and 34% are more likely to switch to a competitor’s website during this period.

Read the full article from internetretailing.net

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