Ecommerce blogSEOSocial media

I Like: (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to “blog about this item”.

I Like:

Ramona by Lassen at
Ramona by - Powered by Service

It’s a great example of building engagement with the brand AND helping SEO by building links to their site. Apparently Zappos has been doing social media well for a while, as this chart of inbound links since they embraced Twitter shows:

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