The basics…

Posted 1 CommentPosted in Ecommerce blog, Ecommerce design, Ecommerce strategy

I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some major ecommerce websites (Heals, Wickes, Laura Ashley, Tesco, Monsoon, TK Maxx… in fact £1 out of £50 of non-food online transactions in the UK), and having read about their sophisticated merchandising and Software […]

On Election day… two good examples of creative marketing

Posted 1 CommentPosted in Ecommerce blog, Ecommerce strategy, Social media

Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the second a risque Google adwords ad from Ann Summers linking in with the leaders’ debate last week. I don’t know if Boden and Ann Summers do their email marketing and PPC management in-house […]

Collect in store – an elegant example from The Futon Company

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy

This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an ecommerce site can be overly complex, with too many checkout stages, an unnecessary search to locate your nearest store, and restrictions on which products can be collected from which stores. The Futon Company […]