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Helen Coupland

Ecommerce | Web design | Online marketing

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Category: Ecommerce blog

October 19, 2017November 4, 2019Ecommerce blog, Ecommerce strategy

Flexible ecommerce roles

I was lucky enough to get a dream flexible 1-3 day a week ecommerce manager role from an approach via LinkedIn. Now […]

November 13, 2013November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Inspiration from “Inspire Me” tools

I did a little project for the National Theatre, to look at two very different “Inspire Me” tools with the view to […]

October 3, 2013November 4, 2019Ecommerce blog, Ecommerce strategy

A tale of two tables

I bought two metal garden tables online last week… The table from Butlers (dimensions L 75 x B 75 x H 73 […]

October 12, 2012November 4, 2019Ecommerce blog, Ecommerce design

Vegetarian lamb koftas anyone?

Despite having worked in ecommerce for over 7 years I had never shopped online for groceries. Not due to any of the […]

September 4, 2011November 4, 2019Ecommerce blog, Ecommerce design

One year on…

The Venda contract expired 1st June 2011, and I successfully launched a new website using Magento two weeks before this. The cost? […]

July 20, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

The basics…

I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some […]

June 6, 2010November 4, 2019Ecommerce blog, Ecommerce design, SEO

Call to action: Blurring and Hebrew websites

I liked this tip about improving conversion rate by blurring your website: by blurring your site you avoid the temptation to read […]

May 6, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, Social media

On Election day… two good examples of creative marketing

Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the […]

April 22, 2010November 4, 2019Ecommerce blog, Social media

Buying jeans because your friends “like” them?

Levi’s partners with Facebook to bring you a unique social shopping experience. Now you can Like, Share, and Shop for Levi’s. Check […]

April 21, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Collect in store – an elegant example from The Futon Company

This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]

April 8, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Site review: Zara Home

This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]

March 31, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

How much should an ecommerce site cost?

This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]

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