I was lucky enough to get a dream flexible 1-3 day a week ecommerce manager role from an approach via LinkedIn. Now that’s finally come to an end (and now that I have a happy reason to want to work part-time in the form of a playful 2-year old) I’m genuinely surprised at how few […]
I did a little project for the National Theatre, to look at two very different “Inspire Me” tools with the view to implementing a similar functionality on the NT’s website. The first tool on the Royal Opera House website is an advanced search tool, visible on the homepage and the What’s on page. As the […]
I bought two metal garden tables online last week… The table from Butlers (dimensions L 75 x B 75 x H 73 cm) arrived all the way from Germany well packed in an appropriately-sized box (dimensions 82 x 82 x 15 cm). The smaller table from Made in Design (diameter 55cm height 49cm) arrived in […]
Despite having worked in ecommerce for over 7 years I had never shopped online for groceries. Not due to any of the typical fears about quality, delivery times or card security of course, but simply because I really enjoy my weekly trip to Lidl or Whitechapel market. I do also occassionally shop in Sainsburys, so […]
The Venda contract expired 1st June 2011, and I successfully launched a new website using Magento two weeks before this. The cost? Around £4,000 (using a freelance Magento developer), including integration with our backend systems; exactly the same as the monthly cost to Venda. The monthly cost? £500 for technical support, ongoing minor improvements and […]
I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some major ecommerce websites (Heals, Wickes, Laura Ashley, Tesco, Monsoon, TK Maxx… in fact £1 out of £50 of non-food online transactions in the UK), and having read about their sophisticated merchandising and Software […]
I liked this tip about improving conversion rate by blurring your website: by blurring your site you avoid the temptation to read the text on your website and can focus on the design. So in was interesting to be asked to comment on the usability and SEO of an Israeli website, in Hebrew. Through Google […]
Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the second a risque Google adwords ad from Ann Summers linking in with the leaders’ debate last week. I don’t know if Boden and Ann Summers do their email marketing and PPC management in-house […]
Levi’s partners with Facebook to bring you a unique social shopping experience. Now you can Like, Share, and Shop for Levi’s. Check it out and let us know what you think! Well, I checked it out and I’m not convinced. Levi’s just seems the wrong product for effective social shopping; even if my facebook friend […]
This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an ecommerce site can be overly complex, with too many checkout stages, an unnecessary search to locate your nearest store, and restrictions on which products can be collected from which stores. The Futon Company […]
This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a loss of €692,000 during the year to the end of January 2009. Homepage/ general Initial impressions; the design is on-brand, nice and colourful. It’s clearly an online shop, and you know you’re shopping […]
This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites I imagine costing between £2,000 and £20,000. A key factor is the scale of the site (do you have 10 products or 10,000 products) and obviously there is a wide spectrum of ecommerce […]