What to believe?

Posted Leave a commentPosted in Ecommerce design, Social media

“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36% Visual filtering and advanced search on product features including size, color, and price (33%) User comments […]

Multistore tabs – an interesting solution for businesses with multiple brands

Posted Leave a commentPosted in Ecommerce design, Ecommerce strategy

This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the top to switch between stores. For example: I haven’t come across any major UK examples yet. Potential sites might be the Arcadia brands (Topshop, Topman, Dorothy Perkins, Miss Selfridge, Wallis, Evans & Burtons) […]

42% of online gift shoppers have abandoned sites that load too slowly

Posted Leave a commentPosted in Ecommerce design, SEO

A new study of 1,500 consumers’ experience of shopping for gifts online found that the majority were  continuing to experience ‘virtual’ queues at online shops in the run up to Christmas. 80% of shoppers encountered slow working websites around Christmas and 30% believe that websites perform more slowly in the run-up to the holiday season. […]