Digital Marketing Tube Map!
Celebrating 150 years of the London Underground this week… Courtesy of: Hallam Internet
Category: Social media
On Election day… two good examples of creative marketing
Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the second a risque Google adwords ad from Ann Summers linking in with the leaders’ debate last week. I don’t know if Boden and Ann Summers do their email marketing and PPC management in-house […]
Buying jeans because your friends “like” them?
Levi’s partners with Facebook to bring you a unique social shopping experience. Now you can Like, Share, and Shop for Levi’s. Check it out and let us know what you think! Well, I checked it out and I’m not convinced. Levi’s just seems the wrong product for effective social shopping; even if my facebook friend […]
Trends in internet retailing
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]
Add to bread basket…
My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the online world with a modern-looking website, in fact two websites for trade and retail customers, and a Facebook page updated several times a week. When I first discovered the site they were actually […]
I Like:
Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to “blog about this item”. I Like: Ramona by Lassen It’s a great example of building engagement with the brand AND helping SEO by building links to their site. Apparently Zappos has been doing […]
What to believe?
“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36% Visual filtering and advanced search on product features including size, color, and price (33%) User comments […]
Lessons to learn from invite-only online shopping
I became a member of Gilt.com, via an invitation from Gwyneth Paltrow no less! Gilt.com is a members only shopping site set up to recreate the buzz of a New York sample sale but online – you have to be a member to join (by invitation only), each “sale” of a particular brand lasts 36 […]
When social shopping can really work
There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter & blogs on ecommerce sites, and “share this’ bookmarking & product reviews seem fairly standard now on product pages. Apart from product reviews where there’s a proven link to increasing conversion rate (79% […]