On Election day… two good examples of creative marketing

Posted 1 CommentPosted in Ecommerce blog, Ecommerce strategy, Social media

Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the second a risque Google adwords ad from Ann Summers linking in with the leaders’ debate last week. I don’t know if Boden and Ann Summers do their email marketing and PPC management in-house […]

Trends in internet retailing

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy, SEO, Social media

This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]

Add to bread basket…

Posted Leave a commentPosted in Ecommerce blog, Ecommerce design, Ecommerce strategy, Social media

My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the online world with a modern-looking website, in fact two websites for trade and retail customers, and a Facebook page updated several times a week. When I first discovered the site they were actually […]

What to believe?

Posted Leave a commentPosted in Ecommerce design, Social media

“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36% Visual filtering and advanced search on product features including size, color, and price (33%) User comments […]

When social shopping can really work

Posted Leave a commentPosted in Ecommerce strategy, Social media

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter & blogs on ecommerce sites, and “share this’ bookmarking & product reviews seem fairly standard now on product pages. Apart from product reviews where there’s a proven link to increasing conversion rate (79% […]