This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites I imagine costing between £2,000 and £20,000. A key factor is the scale of the site (do you have 10 products or 10,000 products) and obviously there is a wide spectrum of ecommerce […]
Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies of these two sites, which both appear top of the organic listings; neither website gets it right in my opinion. The first site, Onlinelogs.co.uk has good call to action (big buttons to “buy […]
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for Viners.co.uk where my adwords campaigns generated 50% of sales at […]
With a specialist website, selling one product or category of products, thinking early on about the best way to present products can be beneficial. Not only will you improve usability and conversion rate from the start but it’s an opportunity to make the site stand out from competitors, both the not-as-well-designed specialist shops and the […]
“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36% Visual filtering and advanced search on product features including size, color, and price (33%) User comments […]
There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter & blogs on ecommerce sites, and “share this’ bookmarking & product reviews seem fairly standard now on product pages. Apart from product reviews where there’s a proven link to increasing conversion rate (79% […]