How much should an ecommerce site cost?
This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]
Tag: conversion rate
Online logs
Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]
Is adwords ever “not cost effective”?
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]
Building usability into ecommerce design
With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]
What to believe?
“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. […]
When social shopping can really work
There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]