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Helen Coupland

Ecommerce | Web design | Online marketing

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Tag: design

April 21, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Collect in store – an elegant example from The Futon Company

This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]

April 8, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Site review: Zara Home

This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]

March 31, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

How much should an ecommerce site cost?

This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]

March 30, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Online logs

Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]

March 12, 2010November 4, 2019Ecommerce blog, Ecommerce design, SEO

Stop designing websites, start designing posters

This is an unusual use of .gif product images on a patterned background in an online shop – perhaps inspired this trend […]

February 25, 2010April 8, 2010Ecommerce design, Ecommerce strategy

What is the secret to a successful website?

This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]

February 22, 2010November 27, 2013Ecommerce design

Building usability into ecommerce design

With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]

February 18, 2010March 31, 2010Ecommerce design, Social media

What to believe?

“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. […]

February 8, 2010March 31, 2010Ecommerce design

Thumbnail images; Two ways to cope with different aspect ratios

Most online shops standardise the dimensions of thumbnail images – for obvious reasons of neatness. In fact, by default most thumbnail images […]

February 3, 2010March 31, 2010Ecommerce design

WordPress as a quick and free Ecommerce platform

I’ve been discovering how fantastic WordPress is – not just for blogging but as a CMS and also as an ecommerce solution. […]

February 1, 2010March 31, 2010Ecommerce design, Ecommerce strategy

ECommerce design – questions to ask sooner rather than later

These are two important aspects of managing an ecommerce site which may not be top of your list when developing a new […]

January 27, 2010March 31, 2010Ecommerce design, Ecommerce strategy

Multistore tabs – an interesting solution for businesses with multiple brands

This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the […]

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