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Helen Coupland

Ecommerce | Web design | Online marketing

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Tag: ecommerce

April 22, 2010November 4, 2019Ecommerce blog, Social media

Buying jeans because your friends “like” them?

Levi’s partners with Facebook to bring you a unique social shopping experience. Now you can Like, Share, and Shop for Levi’s. Check […]

April 21, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Collect in store – an elegant example from The Futon Company

This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]

March 31, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

How much should an ecommerce site cost?

This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]

March 30, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Online logs

Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]

March 23, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy, Social media

Add to bread basket…

My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the […]

March 1, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Incremental sales, or cannibalising from other channels?

Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales […]

February 25, 2010April 8, 2010Ecommerce design, Ecommerce strategy

What is the secret to a successful website?

This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]

February 22, 2010November 27, 2013Ecommerce design

Building usability into ecommerce design

With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]

February 18, 2010March 31, 2010Ecommerce design, Social media

What to believe?

“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. […]

February 3, 2010March 31, 2010Ecommerce design

WordPress as a quick and free Ecommerce platform

I’ve been discovering how fantastic WordPress is – not just for blogging but as a CMS and also as an ecommerce solution. […]

February 1, 2010March 31, 2010Ecommerce design, Ecommerce strategy

ECommerce design – questions to ask sooner rather than later

These are two important aspects of managing an ecommerce site which may not be top of your list when developing a new […]

January 29, 2010March 31, 2010Ecommerce strategy, Social media

When social shopping can really work

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]

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