This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a loss of €692,000 during the year to the end of January 2009. Homepage/ general Initial impressions; the design is on-brand, nice and colourful. It’s clearly an online shop, and you know you’re shopping […]
This is an unusual use of .gif product images on a patterned background in an online shop – perhaps inspired this trend for web design inspired by poster design. I also like how the price (and all product text) is only shown when you mouse over the product. Not very search engine friendly, but a […]
Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to “blog about this item”. I Like: Ramona by Lassen It’s a great example of building engagement with the brand AND helping SEO by building links to their site. Apparently Zappos has been doing […]
“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36% Visual filtering and advanced search on product features including size, color, and price (33%) User comments […]
Most online shops standardise the dimensions of thumbnail images – for obvious reasons of neatness. In fact, by default most thumbnail images are either square or slightly portrait. But what happens if you have a wide range of products and hence images – long and thin products, and short and wide products? How do you […]
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either conflicting with other retail channels (“you’re stealing my customers!”) or conflicting with wholesale channels (“why should I buy from you when you’re selling direct?”). Perhaps people who are used to meetings and sales […]