This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for Viners.co.uk where my adwords campaigns generated 50% of sales at […]
Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to “blog about this item”. I Like: Ramona by Lassen It’s a great example of building engagement with the brand AND helping SEO by building links to their site. Apparently Zappos has been doing […]
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales are incremental, or merely cannibalised from existing channels. Gap in the UK has been a notable latecomer to online retailing (along with Primark, H&M, Zara, Claire’s Accessories, Morrisons…). In the US it has […]
I became a member of Gilt.com, via an invitation from Gwyneth Paltrow no less! Gilt.com is a members only shopping site set up to recreate the buzz of a New York sample sale but online – you have to be a member to join (by invitation only), each “sale” of a particular brand lasts 36 […]
There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter & blogs on ecommerce sites, and “share this’ bookmarking & product reviews seem fairly standard now on product pages. Apart from product reviews where there’s a proven link to increasing conversion rate (79% […]
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either conflicting with other retail channels (“you’re stealing my customers!”) or conflicting with wholesale channels (“why should I buy from you when you’re selling direct?”). Perhaps people who are used to meetings and sales […]