Trends in internet retailing
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more […]
Tag: marketing
Is adwords ever “not cost effective”?
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]
I Like:
Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to […]
Incremental sales, or cannibalising from other channels?
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales […]
Lessons to learn from invite-only online shopping
I became a member of Gilt.com, via an invitation from Gwyneth Paltrow no less! Gilt.com is a members only shopping site set […]
When social shopping can really work
There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]
ECommerce: a threat not an opportunity?
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]