Collect in store – an elegant example from The Futon Company
This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]
Tag: multi-channel
Site review: Zara Home
This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]
Trends in internet retailing
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more […]
Is adwords ever “not cost effective”?
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]
Incremental sales, or cannibalising from other channels?
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales […]
What is the secret to a successful website?
This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]
Building usability into ecommerce design
With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]
ECommerce: a threat not an opportunity?
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]