This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an ecommerce site can be overly complex, with too many checkout stages, an unnecessary search to locate your nearest store, and restrictions on which products can be collected from which stores. The Futon Company […]
This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a loss of €692,000 during the year to the end of January 2009. Homepage/ general Initial impressions; the design is on-brand, nice and colourful. It’s clearly an online shop, and you know you’re shopping […]
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for Viners.co.uk where my adwords campaigns generated 50% of sales at […]
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales are incremental, or merely cannibalised from existing channels. Gap in the UK has been a notable latecomer to online retailing (along with Primark, H&M, Zara, Claire’s Accessories, Morrisons…). In the US it has […]
This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must realise just how complex a job it is [managing a website] and ensure you have time dedicated to its execution. Perhaps you should print off this article and give it to them.
With a specialist website, selling one product or category of products, thinking early on about the best way to present products can be beneficial. Not only will you improve usability and conversion rate from the start but it’s an opportunity to make the site stand out from competitors, both the not-as-well-designed specialist shops and the […]
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either conflicting with other retail channels (“you’re stealing my customers!”) or conflicting with wholesale channels (“why should I buy from you when you’re selling direct?”). Perhaps people who are used to meetings and sales […]