Skip to content

Helen Coupland

Ecommerce | Web design | Online marketing

Toggle menu
  • Contact
  • Ecommerce blog

Tag: multi-channel

April 21, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Collect in store – an elegant example from The Futon Company

This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]

April 8, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Site review: Zara Home

This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]

March 29, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, SEO, Social media

Trends in internet retailing

This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more […]

March 15, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, SEO

Is adwords ever “not cost effective”?

I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]

March 1, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Incremental sales, or cannibalising from other channels?

Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales […]

February 25, 2010April 8, 2010Ecommerce design, Ecommerce strategy

What is the secret to a successful website?

This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]

February 22, 2010November 27, 2013Ecommerce design

Building usability into ecommerce design

With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]

January 18, 2010March 31, 2010Ecommerce strategy

ECommerce: a threat not an opportunity?

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]

© 2023 Helen Coupland. Proudly powered by Sydney