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Helen Coupland

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Tag: PPC

May 6, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, Social media

On Election day… two good examples of creative marketing

Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the […]

March 15, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, SEO

Is adwords ever “not cost effective”?

I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]

January 18, 2010March 31, 2010Ecommerce strategy

ECommerce: a threat not an opportunity?

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]

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