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Helen Coupland

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Tag: SEO

April 8, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Site review: Zara Home

This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]

March 5, 2010November 4, 2019Ecommerce blog, SEO, Social media

I Like:

Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to […]

January 29, 2010March 31, 2010Ecommerce strategy, Social media

When social shopping can really work

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]

January 18, 2010March 31, 2010Ecommerce strategy

ECommerce: a threat not an opportunity?

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]

January 12, 2010March 31, 2010Ecommerce design, SEO

Title tags & domain names in SEO

This is a good summary of the role of title tags and domain names in Search Engine Optimisation. I would add also, […]

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