When social shopping can really work

Posted Leave a commentPosted in Ecommerce strategy, Social media

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter & blogs on ecommerce sites, and “share this’ bookmarking & product reviews seem fairly standard now on product pages. Apart from product reviews where there’s a proven link to increasing conversion rate (79% […]

ECommerce: a threat not an opportunity?

Posted Leave a commentPosted in Ecommerce strategy

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either conflicting with other retail channels (“you’re stealing my customers!”) or conflicting with wholesale channels (“why should I buy from you when you’re selling direct?”). Perhaps people who are used to meetings and sales […]