CV

I am an ECommerce Manager with 6 years experience in web design, website management and online marketing, and a background in all elements of the marketing and promotional mix.

I combine creativity with strong analytical and technical ability; I am equally confident working with designers and programmers.

I have proven experience of setting up, managing and promoting websites to deliver significant incremental sales.

Marketing & ECommerce Manager, LINLEY – luxury furniture & accessories (May 2010 – present)

Increased online sales on davidlinley.com by 100% through conversion rate, average order value & traffic improvements

Design and launch of a new website on the Magento platform

Optimisation of previous website using Venda platform

Integration of offline and online customer databases

SEO, PPC, email marketing & online PR

Management of the Ecommerce Assistant

Offline marketing: literature production, direct mail, print advertising

Freelance projects (2009 – present)

A new website for Hackney Singers

Development of a world music blog easternsoul.net

Web design and online marketing consultancy for Computer Precision

SEO, PPC and web design consultancy for WRP Joinery

Development of a new ecommerce website and online marketing strategy for exclusivef1experiences.co.uk

Designed and launched new ecommerce website for nappydelights.com

Design of a new website with online booking facility for Upstairs at the Gatehouse Theatre

Project Managed the final design stage and launch of fultonumbrellas.com (coordination between design agency, Ecommerce supplier Actinic & the client)

Email campaign designs for Southbank Centre

Ecommerce Manager, Oneida International – Viners & Oneida cutlery and cookware (Feb 2007 – Oct 2009)

Designed and launched viners.co.uk, generating £700k annual sales for an initial spend of only £3k

Redesigned and launched oneida.co.uk, achieving 10x increase in conversion rate

Designed and launched the oneidafoodservice.co.uk B2B website

Management of all aspects of design, development and promotion of the websites

• Site design using in-house graphic designer & Evolve Ecommerce software
• Optimization using Google Analytics & usability testing
• Integration of orders and stock levels with back end systems
• Online promotions & merchandising to maximize conversion rate & average order value
• PPC advertising (Google & Yahoo) generating ~50% of sales
• Search engine optimization: achieved top 3 positions for “cutlery” keywords through site design, link-building & online PR
• Set up and management of Affiliates program through Affiliate Window
• Design and broadcast of targeted email campaigns; management & segmentation of 20,000 email database, capture of email addresses

Marketing Manager, Cope & Timmins – Copes window furnishings (Aug 2004 – Dec 2006)

Responsible for all marketing activities, managing a small team and a £200k budget

Developed and launched three new trade and consumer websites (copes.co.uk, curtainpolesdirect.co.uk, olympicblinds.co.uk – no longer trading)

Managed the design, production and distribution of all marketing and product literature, including a 250-page product catalogue and price guides listing over 4000 products

Developed and launched innovative new products and point-of sale solutions

Introduced a new PR strategy, corporate logo and branding

IT skills Web design & development Web project management Content management systems HTML & CSS Data feeds Google analytics Advanced data management and analysis skills, using Excel and Access Photoshop and Quark Xpress Working with developers

Marketing skills Search engine marketing (SEO, PPC, Affiliates) Email marketing Online promotions & merchandising Database segmentation and targeting Multi-channel retail strategy Consumer and market research Online and offline PR Copywriting Managing agencies Literature design and production

Interests Interior design and architecture, which I have explored through courses and activities in my free time Music; I play flute, organ and piano to advanced standard, and sing in Hackney Singers choir Travel; I have travelled extensively throughout Europe, Asia and North America Sports; I enjoy cycling, running, climbing and sailing

Full CV (PDF)