I am an Ecommerce specialist with broad experience of web design & development, website management and online marketing, both in-house and as a consultant.

I combine creativity with strong analytical and technical ability; I am equally confident working with designers and programmers. I have proven experience of setting up, managing and promoting websites to deliver significant incremental sales. I’m based in London E1.

Freelance projects

  • Ecommerce consultancy & development of new WordPress/ Shopify website for spacecraftint.com office furniture; promotion using LinkedIn, Twitter & Instagram
  • Designed and launched an online shop for minimod.co.uk children’s clothing
  • Magento and Google Analytics consultancy for National Theatre Bookshop
  • Technical support, marketing and content management for galvanlondon.com (bespoke fashion), bluealmonds.co.uk (luxury childrenswear) and swaineadeneybrigg.com (luxury accessories)
  • Designed wallflower.london for a local artist
  • Project Managed the final design stage and launch of fultonumbrellas.com
  • Development of a new ecommerce website and online marketing strategy for exclusivef1experiences.co.uk
  • Development of a world music blog easternsoul.net and Muddoll.com, an interactive online experience promoting a music album
  • Web design and online marketing consultancy for Computer Precision
  • Email campaign designs for Southbank Centre
  • Trustee of Hackney Singers choir, with responsibility for marketing & promotion of concerts (built a new WordPress website; literature design & production, email marketing using Mailchimp, social media and PR)

ECommerce Consultant, Floris

Perfumes | Feb 2014 – May 2015, 3 days/week
  • Design & launch of a new Magento/ WordPress website
  • SEO, PPC, email campaigns (Dotmailer) & UX improvements leading to double digit sales growth
  • Integration with Sage; mentoring of customer services team in merchandising & content management; set up of third party sales channels

ECommerce & CRM Manager, LINLEY

Luxury furniture & accessories | May 2010 – Aug 2013, 4 days/ week
  • Increased global online sales on davidlinley.com by 200% through conversion rate, average order value & traffic improvements
  • Design and launch of a new website on a Magento/ WordPress platform, and optimisation of previous website using Venda platform
  • SEO, PPC, online PR, social media, email and direct marketing to 20,000 database
  • Management of the Ecommerce Assistant and Customer Services Associate
  • Integration of offline and online customer databases
  • Developed and implemented acquisition and retention strategies to support multi-channel growth online and in LINLEY’s four London shops

Ecommerce Manager, Oneida International

Viners & Oneida cutlery and cookware | Feb 2007 – Oct 2009
  • Designed and launched Viners.co.uk, generating £700k annual sales for an initial spend of £3k
  • Redesigned and launched Oneida.co.uk, achieving 10x increase in conversion rate
  • Designed and launched the Oneidafoodservice.co.uk B2B website
  • PPC advertising generating ~50% of sales; SEO achieved top 3 positions for “cutlery” keywords; Set up and management of Affiliates program through Affiliate Window; Email marketing to 20,000 database

Marketing Manager, Cope & Timmins

Copes window furnishings | Aug 2004 – Dec 2006
  • Responsible for all marketing activities, managing a small team and a £200k budget
  • Designed, launched and managed three new trade and consumer websites with ecommerce
  • Managed the design, production and distribution of all marketing and product literature
  • Introduced a new PR strategy, corporate logo and branding


  • Magento & WordPress design & development, HTML & CSS
  • Online advertising & SEO, email design & marketing, Google analytics, data feeds
  • Advanced data management and analysis skills, using Excel and Access
  • Photoshop, InDesign and Quark Xpress
  • Project management (Agile); line management, team development & mentoring; time management and working independently
  • Promotions, multi-channel strategy, database segmentation & targeting, direct mail, copywriting, managing agencies, literature design & production, product management & merchandising