I am an ECommerce specialist with over 12 years experience in web design & development, website management and online marketing, and a background in all elements of the marketing and promotional mix.
I combine creativity with strong analytical and technical ability; I am equally confident working with designers and programmers. I have proven experience of setting up, managing and promoting websites to deliver significant incremental sales.
Freelance projects
- Ecommerce consultancy & development of new Magento website for spacecraftint.com office furniture; promotion using LinkedIn, Twitter & Instagram
- Designed and launched an online shop for minimod.co.uk children’s clothing
- Magento and Google Analytics consultancy for National Theatre Bookshop
- Technical support, marketing and content management for galvanlondon.com (bespoke fashion), bluealmonds.co.uk (luxury childrenswear) and swaineadeneybrigg.com (luxury accessories)
- Designed wallflower.london for a local artist
- Project Managed the final design stage and launch of fultonumbrellas.com
- Development of a new ecommerce website and online marketing strategy for exclusivef1experiences.co.uk
- Development of a world music blog easternsoul.net and com, an interactive online experience promoting a music album
- Web design and online marketing consultancy for Computer Precision
- Email campaign designs for Southbank Centre
- Trustee of Hackney Singers choir, with responsibility for marketing & promotion of concerts (built a new WordPress website; literature design & production, email marketing using Mailchimp, social media and PR)
ECommerce Consultant, Floris
Perfumes
Feb 2014 – Feb 2017, 2 days/week
- Design & launch of a new Magento/ WordPress website
- SEO, PPC, email campaigns (Dotmailer) & UX improvements leading to double digit sales growth
- Integration with Sage; mentoring of customer services team in merchandising & content management; set up of third party sales channels
ECommerce & CRM Manager, LINLEY
Luxury furniture & accessories
May 2010 – Aug 2013, 4 days/ week
- Increased global online sales on davidlinley.com by 200% through conversion rate, average order value & traffic improvements
- Design and launch of a new website on a Magento/ WordPress platform, and optimisation of previous website using Venda platform
- SEO, PPC, online PR, social media, email and direct marketing to 20,000 database
- Management of the Ecommerce Assistant and Customer Services Associate
- Integration of offline and online customer databases
- Developed and implemented acquisition and retention strategies to support multi-channel growth online and in LINLEY’s four London shops
Ecommerce Manager, Oneida International
Viners & Oneida cutlery and cookware
Feb 2007 – Oct 2009
- Designed and launched viners.co.uk, generating £700k annual sales for an initial spend of only £3k
- Redesigned and launched oneida.co.uk, achieving 10x increase in conversion rate
- Designed and launched the oneidafoodservice.co.uk B2B website
- Site design using in-house graphic designer & Evolve Ecommerce software
- Optimization using Google Analytics & usability testing
- Integration of orders and stock levels with back end systems
- Online promotions & merchandising to maximize conversion rate & average order value
- PPC advertising (Google & Yahoo) generating ~50% of sales
- Search engine optimization: achieved top 3 positions for “cutlery” keywords through site design, link-building & online PR
- Set up and management of Affiliates program through Affiliate Window
- Design and broadcast of targeted email campaigns; management & segmentation of 20,000 email database, capture of email addresses
Marketing Manager, Cope & Timmins
Copes window furnishings
Aug 2004 – Dec 2006
- Responsible for all marketing activities, managing a small team and a £200k budget
- Developed and launched three new trade and consumer websites (copes.co.uk, curtainpolesdirect.co.uk, olympicblinds.co.uk – no longer trading)
- Managed the design, production and distribution of all marketing and product literature, including a 250-page product catalogue and price guides listing over 4000 products
- Developed and launched innovative new products and point-of sale solutions
- Introduced a new PR strategy, corporate logo and branding