Ecommerce | Web design | Online marketing

I am an ECommerce specialist with over 12 years experience in web design & development, website management and online marketing, and a background in all elements of the marketing and promotional mix.

I combine creativity with strong analytical and technical ability; I am equally confident working with designers and programmers. I have proven experience of setting up, managing and promoting websites to deliver significant incremental sales.

Freelance projects

  • Ecommerce consultancy & development of new Magento website for office furniture; promotion using LinkedIn, Twitter & Instagram
  • Designed and launched an online shop for children’s clothing
  • Magento and Google Analytics consultancy for National Theatre Bookshop
  • Technical support, marketing and content management for (bespoke fashion), (luxury childrenswear) and (luxury accessories)
  • Designed for a local artist
  • Project Managed the final design stage and launch of
  • Development of a new ecommerce website and online marketing strategy for
  • Development of a world music blog and com, an interactive online experience promoting a music album
  • Web design and online marketing consultancy for Computer Precision
  • Email campaign designs for Southbank Centre
  • Trustee of Hackney Singers choir, with responsibility for marketing & promotion of concerts (built a new WordPress website; literature design & production, email marketing using Mailchimp, social media and PR)

ECommerce Consultant, Floris

Feb 2014 – Feb 2017, 2 days/week

  • Design & launch of a new Magento/ WordPress website
  • SEO, PPC, email campaigns (Dotmailer) & UX improvements leading to double digit sales growth
  • Integration with Sage; mentoring of customer services team in merchandising & content management; set up of third party sales channels

ECommerce & CRM Manager, LINLEY

Luxury furniture & accessories
May 2010 – Aug 2013, 4 days/ week

  • Increased global online sales on by 200% through conversion rate, average order value & traffic improvements
  • Design and launch of a new website on a Magento/ WordPress platform, and optimisation of previous website using Venda platform
  • SEO, PPC, online PR, social media, email and direct marketing to 20,000 database
  • Management of the Ecommerce Assistant and Customer Services Associate
  • Integration of offline and online customer databases
  • Developed and implemented acquisition and retention strategies to support multi-channel growth online and in LINLEY’s four London shops

Ecommerce Manager, Oneida International

Viners & Oneida cutlery and cookware
Feb 2007 – Oct 2009

  • Designed and launched, generating £700k annual sales for an initial spend of only £3k
  • Redesigned and launched, achieving 10x increase in conversion rate
  • Designed and launched the B2B website
  • Site design using in-house graphic designer & Evolve Ecommerce software
  • Optimization using Google Analytics & usability testing
  • Integration of orders and stock levels with back end systems
  • Online promotions & merchandising to maximize conversion rate & average order value
  • PPC advertising (Google & Yahoo) generating ~50% of sales
  • Search engine optimization: achieved top 3 positions for “cutlery” keywords through site design, link-building & online PR
  • Set up and management of Affiliates program through Affiliate Window
  • Design and broadcast of targeted email campaigns; management & segmentation of 20,000 email database, capture of email addresses

Marketing Manager, Cope & Timmins

Copes window furnishings
Aug 2004 – Dec 2006

  • Responsible for all marketing activities, managing a small team and a £200k budget
  • Developed and launched three new trade and consumer websites (,, – no longer trading)
  • Managed the design, production and distribution of all marketing and product literature, including a 250-page product catalogue and price guides listing over 4000 products
  • Developed and launched innovative new products and point-of sale solutions
  • Introduced a new PR strategy, corporate logo and branding