This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the top to switch between stores. For example: I haven’t come across any major UK examples yet. Potential sites might be the Arcadia brands (Topshop, Topman, Dorothy Perkins, Miss Selfridge, Wallis, Evans & Burtons) […]
I met with with owner of this clothing website which, (amongst many other issues!) has a strange background colour choice. Apparently this was chosen to be a bit different from “all the other websites” using white. Of course it’s tempting to point out that if most websites are doing something, especially the major ones, it’s […]
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either conflicting with other retail channels (“you’re stealing my customers!”) or conflicting with wholesale channels (“why should I buy from you when you’re selling direct?”). Perhaps people who are used to meetings and sales […]
I seem to be noticing more and more online shops not using breadcrumbs in the navigation. For example radley.co.uk has no breadcrumbs net-a-porter.com shows you where you are up to the product summary level using the sidebar menu (although it’s quite subtle), then there’s nothing on the product detail page moss.co.uk using breadcrumbs up until […]