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Helen Coupland

Ecommerce | Web design | Online marketing

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Category: Ecommerce design

November 13, 2013November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Inspiration from “Inspire Me” tools

I did a little project for the National Theatre, to look at two very different “Inspire Me” tools with the view to […]

October 12, 2012November 4, 2019Ecommerce blog, Ecommerce design

Vegetarian lamb koftas anyone?

Despite having worked in ecommerce for over 7 years I had never shopped online for groceries. Not due to any of the […]

September 4, 2011November 4, 2019Ecommerce blog, Ecommerce design

One year on…

The Venda contract expired 1st June 2011, and I successfully launched a new website using Magento two weeks before this. The cost? […]

July 20, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

The basics…

I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some […]

June 6, 2010November 4, 2019Ecommerce blog, Ecommerce design, SEO

Call to action: Blurring and Hebrew websites

I liked this tip about improving conversion rate by blurring your website: by blurring your site you avoid the temptation to read […]

April 8, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Site review: Zara Home

This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]

March 31, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

How much should an ecommerce site cost?

This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]

March 30, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Online logs

Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]

March 23, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy, Social media

Add to bread basket…

My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the […]

March 12, 2010November 4, 2019Ecommerce blog, Ecommerce design, SEO

Stop designing websites, start designing posters

This is an unusual use of .gif product images on a patterned background in an online shop – perhaps inspired this trend […]

February 25, 2010April 8, 2010Ecommerce design, Ecommerce strategy

What is the secret to a successful website?

This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]

February 22, 2010November 27, 2013Ecommerce design

Building usability into ecommerce design

With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]

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