I was lucky enough to get a dream flexible 1-3 day a week ecommerce manager role from an approach via LinkedIn. Now that’s finally come to an end (and now that I have a happy reason to want to work part-time in the form of a playful 2-year old) I’m genuinely surprised at how few […]
I did a little project for the National Theatre, to look at two very different “Inspire Me” tools with the view to implementing a similar functionality on the NT’s website. The first tool on the Royal Opera House website is an advanced search tool, visible on the homepage and the What’s on page. As the […]
I bought two metal garden tables online last week… The table from Butlers (dimensions L 75 x B 75 x H 73 cm) arrived all the way from Germany well packed in an appropriately-sized box (dimensions 82 x 82 x 15 cm). The smaller table from Made in Design (diameter 55cm height 49cm) arrived in […]
I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some major ecommerce websites (Heals, Wickes, Laura Ashley, Tesco, Monsoon, TK Maxx… in fact £1 out of £50 of non-food online transactions in the UK), and having read about their sophisticated merchandising and Software […]
Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the second a risque Google adwords ad from Ann Summers linking in with the leaders’ debate last week. I don’t know if Boden and Ann Summers do their email marketing and PPC management in-house […]
This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an ecommerce site can be overly complex, with too many checkout stages, an unnecessary search to locate your nearest store, and restrictions on which products can be collected from which stores. The Futon Company […]
This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a loss of €692,000 during the year to the end of January 2009. Homepage/ general Initial impressions; the design is on-brand, nice and colourful. It’s clearly an online shop, and you know you’re shopping […]
This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites I imagine costing between £2,000 and £20,000. A key factor is the scale of the site (do you have 10 products or 10,000 products) and obviously there is a wide spectrum of ecommerce […]
Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies of these two sites, which both appear top of the organic listings; neither website gets it right in my opinion. The first site, Onlinelogs.co.uk has good call to action (big buttons to “buy […]
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]
My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the online world with a modern-looking website, in fact two websites for trade and retail customers, and a Facebook page updated several times a week. When I first discovered the site they were actually […]
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for Viners.co.uk where my adwords campaigns generated 50% of sales at […]