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Helen Coupland

Ecommerce | Web design | Online marketing

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Category: Ecommerce strategy

October 19, 2017November 4, 2019Ecommerce blog, Ecommerce strategy

Flexible ecommerce roles

I was lucky enough to get a dream flexible 1-3 day a week ecommerce manager role from an approach via LinkedIn. Now […]

November 13, 2013November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Inspiration from “Inspire Me” tools

I did a little project for the National Theatre, to look at two very different “Inspire Me” tools with the view to […]

October 3, 2013November 4, 2019Ecommerce blog, Ecommerce strategy

A tale of two tables

I bought two metal garden tables online last week… The table from Butlers (dimensions L 75 x B 75 x H 73 […]

July 20, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

The basics…

I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some […]

May 6, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, Social media

On Election day… two good examples of creative marketing

Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the […]

April 21, 2010November 4, 2019Ecommerce blog, Ecommerce strategy

Collect in store – an elegant example from The Futon Company

This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]

April 8, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Site review: Zara Home

This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]

March 31, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

How much should an ecommerce site cost?

This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]

March 30, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy

Online logs

Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]

March 29, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, SEO, Social media

Trends in internet retailing

This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more […]

March 23, 2010November 4, 2019Ecommerce blog, Ecommerce design, Ecommerce strategy, Social media

Add to bread basket…

My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the […]

March 15, 2010November 4, 2019Ecommerce blog, Ecommerce strategy, SEO

Is adwords ever “not cost effective”?

I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]

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