Flexible ecommerce roles
I was lucky enough to get a dream flexible 1-3 day a week ecommerce manager role from an approach via LinkedIn. Now […]
Category: Ecommerce strategy
Inspiration from “Inspire Me” tools
I did a little project for the National Theatre, to look at two very different “Inspire Me” tools with the view to […]
A tale of two tables
I bought two metal garden tables online last week… The table from Butlers (dimensions L 75 x B 75 x H 73 […]
The basics…
I’ve recently started working for LINLEY, and was excited to gain experience of the Venda ecommerce platform. Knowing that it powered some […]
On Election day… two good examples of creative marketing
Two examples I like of using creative and topical themes in online marketing, the first a clever email campaign from Boden, the […]
Collect in store – an elegant example from The Futon Company
This is an elegant example of offering a “collect in store” option. I think all too often “reserve and collect” on an […]
Site review: Zara Home
This site, launched in 2007, is run by a subsidiary of Zara parent Inditex, ITX e-commerce Ireland. The site apparently made a […]
How much should an ecommerce site cost?
This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]
Online logs
Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]
Trends in internet retailing
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more […]
Add to bread basket…
My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the […]
Is adwords ever “not cost effective”?
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]