Incremental sales, or cannibalising from other channels?
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales […]
Category: Ecommerce strategy
What is the secret to a successful website?
This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]
Lessons to learn from invite-only online shopping
I became a member of Gilt.com, via an invitation from Gwyneth Paltrow no less! Gilt.com is a members only shopping site set […]
ECommerce design – questions to ask sooner rather than later
These are two important aspects of managing an ecommerce site which may not be top of your list when developing a new […]
When social shopping can really work
There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]
Multistore tabs – an interesting solution for businesses with multiple brands
This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the […]
ECommerce: a threat not an opportunity?
I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]