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Helen Coupland

Ecommerce | Web design | Online marketing

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Month: January 2010

January 29, 2010March 31, 2010Ecommerce strategy, Social media

When social shopping can really work

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]

January 27, 2010March 31, 2010Ecommerce design, Ecommerce strategy

Multistore tabs – an interesting solution for businesses with multiple brands

This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the […]

January 22, 2010March 31, 2010Ecommerce design

Is white the only colour?

I met with with owner of this clothing website which, (amongst many other issues!) has a strange background colour choice. Apparently this […]

January 18, 2010March 31, 2010Ecommerce strategy

ECommerce: a threat not an opportunity?

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]

January 13, 2010March 31, 2010Ecommerce design

ECommerce sites with no breadcrumbs?

I seem to be noticing more and more online shops not using breadcrumbs in the navigation. For example radley.co.uk has no breadcrumbs […]

January 12, 2010March 31, 2010Ecommerce design, SEO

Title tags & domain names in SEO

This is a good summary of the role of title tags and domain names in Search Engine Optimisation. I would add also, […]

January 5, 2010February 19, 2010Ecommerce design, SEO

42% of online gift shoppers have abandoned sites that load too slowly

A new study of 1,500 consumers’ experience of shopping for gifts online found that the majority were  continuing to experience ‘virtual’ queues […]

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