Trends in internet retailing

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy, SEO, Social media

This is a nice summary of key trends, from Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]

Is adwords ever “not cost effective”?

Posted Leave a commentPosted in Ecommerce blog, Ecommerce strategy, SEO

I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for where my adwords campaigns generated 50% of sales at […]

42% of online gift shoppers have abandoned sites that load too slowly

Posted Leave a commentPosted in Ecommerce design, SEO

A new study of 1,500 consumers’ experience of shopping for gifts online found that the majority were  continuing to experience ‘virtual’ queues at online shops in the run up to Christmas. 80% of shoppers encountered slow working websites around Christmas and 30% believe that websites perform more slowly in the run-up to the holiday season. […]