Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies of these two sites, which both appear top of the organic listings; neither website gets it right in my opinion. The first site, Onlinelogs.co.uk has good call to action (big buttons to “buy […]
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more intolerant when retailers fail to join up their multi-channel dots. A seamless cross-channel experience, driven by a single view of the customer, will become a core requirement for success in the years ahead. […]
My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the online world with a modern-looking website, in fact two websites for trade and retail customers, and a Facebook page updated several times a week. When I first discovered the site they were actually […]
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the statement “Adwords is not cost effective for us” (not for product-related keywords, only for brand-related keywords). My main experience with Adwords was for Viners.co.uk where my adwords campaigns generated 50% of sales at […]
This is an unusual use of .gif product images on a patterned background in an online shop – perhaps inspired this trend for web design inspired by poster design. I also like how the price (and all product text) is only shown when you mouse over the product. Not very search engine friendly, but a […]
Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to “blog about this item”. I Like: Ramona by Lassen It’s a great example of building engagement with the brand AND helping SEO by building links to their site. Apparently Zappos has been doing […]
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales are incremental, or merely cannibalised from existing channels. Gap in the UK has been a notable latecomer to online retailing (along with Primark, H&M, Zara, Claire’s Accessories, Morrisons…). In the US it has […]