Helen Coupland

Thumbnail images; Two ways to cope with different aspect ratios

Most online shops standardise the dimensions of thumbnail images – for obvious reasons of neatness. In fact, by default most thumbnail images […]

I’ve been discovering how fantastic WordPress is – not just for blogging but as a CMS and also as an ecommerce solution. […]

These are two important aspects of managing an ecommerce site which may not be top of your list when developing a new […]

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter […]

This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the […]

I met with with owner of this clothing website which, (amongst many other issues!) has a strange background colour choice. Apparently this […]

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either […]

I seem to be noticing more and more online shops not using breadcrumbs in the navigation. For example radley.co.uk has no breadcrumbs […]

This is a good summary of the role of title tags and domain names in Search Engine Optimisation. I would add also, […]

A new study of 1,500 consumers’ experience of shopping for gifts online found that the majority were continuing to experience ‘virtual’ queues […]