When social shopping can really work

Posted Leave a commentPosted in Ecommerce strategy, Social media

There are various ways that social media is slowly being adopted by online retailers. It’s becoming increasingly common to find facebook, twitter & blogs on ecommerce sites, and “share this’ bookmarking & product reviews seem fairly standard now on product pages. Apart from product reviews where there’s a proven link to increasing conversion rate (79% […]

Multistore tabs – an interesting solution for businesses with multiple brands

Posted Leave a commentPosted in Ecommerce design, Ecommerce strategy

This is an interesting trend from the US; businesses that operate different ecommerce sites under different brands using tabbed navigation at the top to switch between stores. For example: I haven’t come across any major UK examples yet. Potential sites might be the Arcadia brands (Topshop, Topman, Dorothy Perkins, Miss Selfridge, Wallis, Evans & Burtons) […]

ECommerce: a threat not an opportunity?

Posted Leave a commentPosted in Ecommerce strategy

I’ve encountered various companies where having an ecommerce website was seen as a threat to other channels in the business – either conflicting with other retail channels (“you’re stealing my customers!”) or conflicting with wholesale channels (“why should I buy from you when you’re selling direct?”). Perhaps people who are used to meetings and sales […]

42% of online gift shoppers have abandoned sites that load too slowly

Posted Leave a commentPosted in Ecommerce design, SEO

A new study of 1,500 consumers’ experience of shopping for gifts online found that the majority were  continuing to experience ‘virtual’ queues at online shops in the run up to Christmas. 80% of shoppers encountered slow working websites around Christmas and 30% believe that websites perform more slowly in the run-up to the holiday season. […]