How much should an ecommerce site cost?
This is a question I’ve been asked recently, and the easy answer is anything from £200 up to £2,000,000, with most sites […]
Author: Helen Coupland
I am an Ecommerce Manager with 8 years experience in web design, website management and online marketing, and a background in all elements of the marketing and promotional mix.
Online logs
Hearing it might snow again, I thought I would try and buy some firewood online… It’s interesting to compare the delivery strategies […]
Trends in internet retailing
This is a nice summary of key trends, from internetretailing.net Multi-channel integration. Online consumers are getting ever more demanding, and ever more […]
Add to bread basket…
My local bakery in Stepney looks as if it hasn’t changed for decades, so it’s pleasantly surprising to see them embracing the […]
Is adwords ever “not cost effective”?
I was talking to the owner of Sunspel, a website selling luxury menswear both online and offline, who came out with the […]
Stop designing websites, start designing posters
This is an unusual use of .gif product images on a patterned background in an online shop – perhaps inspired this trend […]
I Like:
Zappos.com (the biggest online retailer of footwear in the US, now owned by Amazon) has this nice widget to encourage you to […]
Incremental sales, or cannibalising from other channels?
Reading about the imminent launch of a Gap ecommerce site in the UK got me thinking about to what extent online sales […]
What is the secret to a successful website?
This is a fantastic article – So true, I could have written it myself… I particularly like the closing paragraph: Management must […]
Building usability into ecommerce design
With a specialist website, selling one product or category of products, thinking early on about the best way to present products can […]
What to believe?
“Whizzy imagery out-performs ratings and reviews in Adobe survey” A survey by Adobe concluded the following are effective in increasing conversion rate. […]
Lessons to learn from invite-only online shopping
I became a member of Gilt.com, via an invitation from Gwyneth Paltrow no less! Gilt.com is a members only shopping site set […]